Accomplished digital communications design and marketing professional with more than 20 years of experience helping organizations raise their visibility and effectiveness using strong, targeted communication solutions. Extensive experience utilizing Adobe Creative Suite products InDesign, Photoshop, Illustrator, Premiere Pro, Dreamweaver, and WordPress content management system. Experience partnering with business leaders to strategically and cost effectively utilize technology in alignment with corporate goals. Strong leadership skills to build and motivate high-performance teams.
San Diego State University, San Diego, California – BA in Graphic Communications
Director of Communications | Tennessee Wesleyan University – Athens, TN
Develop annual marketing plan for TWU; for strategic market planning; market research programs; sales and admissions activities. Ensure the strategic use of social media networks and other current online tools to disseminate brand messages and achieve University interest, enrollments, and other objectives. Enhance the frequency and effectiveness of the University’s internal communications. Participate in marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed. Provide oversight and general management of the TWU website, ensuring each page is optimized for SEO and ADA compliance. Partner with the VP for Advancement and Executive Director of Admissions to ensure communication strategies are highly branded, strategic, and effective to assist in the recruitment process.
2019 – 2020
Web Manager | Monarch – Albemarle, NC
Maintained external-facing and intranet websites, and provided access and instruction to fellow users to keep both websites current. Directed the agency’s online marketing presence. Responsible for publishing content, maintaining continuity of themes, designing layouts, streamlining navigation and increasing online presence for potential customers. Developed SEO (search engine optimization) strategies along with Google Analytics to maximize website traffic and reach.
Graphic and Web Designer | Industrial Test Systems, Inc. – Rock Hill, SC
Responsible for e-commerce website design and content updates, web banner design, theme development, new product promotions, software updates, and analytics for websites in the US and UK. Track online sales and consumer shopping habits using analytics. Provided monthly reports to senior managers. Created graphic design solutions such as brochures, print ads, tradeshow display graphics and collateral for several of the company’s global products and private label distributors.
2009 – 2010
Graphic Designer/Principal | Lewis Design Group – Charlotte, NC
Provided marketing and design consulting to small and mid-size organizations focused on building brand awareness and market penetration. Created graphic design solutions that include logos, brochures, publications, direct mail and ad design using Adobe Photoshop, InDesign and Illustrator. Engaged in website design and development projects utilizing Dreamweaver for site building, Photoshop for user interface design and PayPal integration for e-commerce functionality.
2007 – 2008
Director of Marketing and Communications | The Park Ministries – Charlotte, NC
Responsible for the development and strategic implementation of branding for the 8,000 member ministry. Designed all print collateral, web marketing, streaming internet, radio, TV, cable and satellite content. Designed promotions to increase product sales. Supervised a staff of four and multiple volunteers in the development of long-range communications goals. Created the marketing strategy for a 36-month capital campaign that raised over $3 million in just 18 months.
2001 – 2006
Instructional Technology Consultant | University of North Carolina Charlotte – Charlotte, NC
Worked with faculty to design and develop web-based courses for distance education delivery. Created and maintained the WebCT (Blackboard) Faculty and Student Support websites. Developed and facilitated workshops on course-specific tools. Trained faculty on how to utilize technology to help deliver more engaging course content. Developed a fully interactive education CD module designed to augment face-to-face instruction.
1996 – 2000
Graphic Designer III | University of North Carolina Charlotte – Charlotte, NC
Responsible for the design and coordination of all instructional and institutional graphic design projects. Designed websites for various departments. Utilized industry-standard design applications to produce brochures, booklets, publications, signage and web-based projects. Supervised two (2) student assistants in ad design and marketing. Planned department budget and authorized capital equipment purchases. Apprised unit head on new hardware and software technologies relative to print and web development.
1992 – 1996
Graphic Designer | Design Of The Times – Long Beach, CA
Worked directly with clients to develop and implement marketing and graphic communications objectives. Duties included concept development, design and marketing consulting. Created business collateral including brand marks, brochures, direct mail, booklets, newsletters, presentation graphics, etc.
1986 – 1991
Art Director | Bertrand Advertising Agency – Hollywood, CA
Designed classified display, trade and recruitment advertising for a wide range of clients in such areas as defense contracting, hospitality, public works, and finance. Worked with account executives on media recommendations for clients. Interfaced directly with agency president and vice president to meet clients’ objectives. Served as mentor and supervisor to two (2) junior designers. Responsible for the migration of digital delivery systems for the agency’s art department.