Accomplished communication design professional with extensive experience working collaboratively with peers and stakeholders in support of organizational goals and objectives.
Graphic Designer/Web Developer
Industrial Test Systems, Inc. - Rock Hill, SC
DEC. 2010 – Present
Create graphic design solutions such as brochures, print ads, web banners, tradeshow display graphics and collateral for several of the company’s global products and private label distributors. Use wireframes to help management visualize requested page builds. Responsible for website design, content updates, software updates, new product promotions, and analytics for the company’s US and UK websites. Track online sales and provide monthly e-commerce reports to senior managers.
Freelance Graphic Designer
Lewis Design Group - Charlotte, NC
JAN. 2009 – NOV. 2010
Provided marketing and design consulting to small and mid-size organizations focused on building brand awareness and market penetration. Created graphic design solutions that included logos, brochures, publications, direct mail and ad design using Adobe Photoshop, InDesign and Illustrator. Engaged in website design and development projects utilizing Dreamweaver and PayPal integration for e-commerce functionality and Adobe Photoshop for user interface design.
Director of Marketing and Communications
The Park Ministries - Charlotte, NC
JAN. 2007 – DEC. 2008
Coordinated the development and strategic implementation of branding for the 10,000 member non-profit organization. Oversaw an annual media budget in
excess of $380,000. Designed print collateral, web marketing, streaming internet, radio, TV, cable and satellite content. Created creative campaigns and promotions to increase product sales. Supervised a staff of three along with multiple volunteers to develop long-range communications goals. Created the marketing strategy for a 36-month capital campaign that raised over $3 million in just 18 months.
Instructional Technology Consultant
UNC Charlotte - Charlotte, NC
JAN. 2001 – DEC. 2006
Worked with faculty to design and develop web-based courses for distance education delivery. Created and maintained the WebCT (Blackboard) Faculty and Student Support websites. Developed and facilitated workshops on course-specific tools as well as trained faculty in various ancillary web and print tools. Responsible for troubleshooting technical issues for faculty and students.
Graphic Designer III
UNC Charlotte - Charlotte, NC
OCT. 1996 – DEC. 2000
Responsible for the design and coordination of all instructional and institutional graphic design projects. Designed websites for various departments. Utilized industry-standard design applications to produce brochures, booklets, ads, publications, signage and web-based projects. Supervised two (2) student assistants in ad design and marketing. Planned department budget and authorized capital equipment purchases. Apprised unit head on new hardware and software technologies relative to print and web design.
San Diego State University
San Diego, California - Bachelor of Arts in Graphic Communications